We build digital products that move businesses forward
Troothy is a digital product studio for startups and growing companies. We combine product strategy, UX design, and engineering to ship products people love — and that drive real business results.
Our Story
Troothy was founded on a simple belief: most software agencies build what they're told, not what's actually needed. We started as a team of product designers and engineers who'd spent years inside startups and enterprise companies — watching great ideas fail because of poor execution or misaligned strategy.
We built Troothy to do it differently. To be the strategic partner that founders and product teams wished they had from day one. We think like owners, design with empathy, and build for outcomes — not just deliverables.
Today we work with startups launching their first product, growing companies scaling their platforms, and enterprises modernizing the tools their teams depend on every day.
What we believe
These aren't just words on a wall — they shape every project we take on and every decision we make.
We care about your business outcomes, not just shipping features. Every decision is weighed against what actually moves the needle.
Every interface we ship is grounded in how real users think and behave — not assumptions, trends, or what looks good in a mockup.
Clear thinking up front prevents costly rebuilds later. We spend time getting the strategy and UX right before a single line of code is written.
Shipping is the beginning, not the end. We measure, iterate, and optimize because the best products get better over time.
The team
A small, senior team with deep experience across product strategy, design, and engineering.
Chris Trutanich
CEO & Founder
Visionary leader with 10+ years designing and building scalable digital products for startups and Fortune 500 companies. Passionate about turning complex problems into elegant, revenue-driving solutions.
Luis Cal
CTO
Seasoned engineer with 10+ years architecting scalable web and mobile platforms for startups and enterprise clients. Leads all engineering and technical strategy at Troothy.
Rodrigo Viera
COO
Operations leader with a track record of scaling teams and processes at high-growth companies. Keeps projects on time, clients informed, and the business running at full speed.
Why teams choose Troothy
There's no shortage of development shops. Here's what makes working with Troothy different.
Senior talent, not junior teams
Your project is led by experienced designers and engineers — not handed off to junior staff after the sale.
Strategy before execution
We don't just take a brief and build. We challenge assumptions, pressure-test ideas, and make sure we're solving the right problem.
Full-stack capability in one team
Product strategy, UX design, mobile, web, AI, and growth — all under one roof. No handoff chaos between separate agencies.
We've built products used by millions
Our team has shipped products for BCBS, KeyBank, Vanguard, and fast-growing startups. We know what enterprise-grade and startup-speed both feel like.
Transparent by default
No black-box development. You see the work, give feedback, and stay close to the process from kickoff to launch.